If terms like "SERP's", "Keyword Phrases", "Keyword Research" or "On-Page & Off-Page Optimization" scare you, then this course will put everything into perspective.
If you believe you don't need ANY Search Engine Optimization because your site already lists in the SERP's without it then you had best keep up with the times because things are about to become much harder in 2010.
- Search results will become more relevant to the search query.
- There will be more results (competition) than ever before.
- The Bing! and Yahoo Deal will affect many more searches.
- Clean code structure will be more important than ever.
- Sites with fewer High Quality Links will win over those with poor quality links.
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